Development
Ideation
This project involved two rounds of ideation and refinement. The features explored included a modular system to transport and protect beer containers of multiple sizes, how to keep the beer cool during transportation, and optimal laptop storage.
Concept 1
Concept 1
Concept 2 Details
Concept 2 Details
Concept 2 Details
Concept 2 Details
Concept 2
Concept 2
Concept 3
Concept 3
Concept 3 Details
Concept 3 Details
Final Concept
The final design concept took cues from all three of the initial concepts: the design and cooling solution of the first, the rear access and modularity of the second, and the expanding storage and top zipper access of the third. 
Prototype
I created a pattern and built an initial prototype based on the final concept, with which I was able to identify a number of points that could be improved upon, both in functionality and in construction. After my testing I sent the prototype to the client for additional testing and feedback.
Specs and Patterns
Using feedback from the client and my testing notes, I updated the design to address the issues we discovered. I then updated the bag patten and created a spec package for manufacturing.
Final Product
The final design features a redesigned front storage, a larger roll top, more ergonomic straps, thinner and stiffer dividers, and a new laptop pocket that could double as an ice pack holder.
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