Ideation
During the initial ideation period I explored various elements for the logo, including an over lapping VY emblem, a topographical map, and an abstracted location pin.
Refinement
The client ultimately choose a version of the overlapping VY word mark. I provided them with a selection of geometric fonts that would align with their desire of a contemporary logo, as well as a variety of earth tone color options.
Final Design
With the font and coloring selected, I tweaked the design of the VY emblem to ensure it worked with the chosen font, and fine tuned the kerning to ensure the logo was pixel perfect.
