Round 1 Concepts
With a broad design brief, I explored a variety of concepts for the window displays. These ranged from traditional to modern, and from complex to minimalist. In each iteration I attempted to capture one or more aspects of the company's values, whether it be the sheer volume of items they carry, their promise to deliver fresh natural foods, or the heritage of the company.
Round 2 Design Proof
After presenting the concepts to the Burritt's, I further refined the design that they chose to move forward with. I expanded the proposal to include all of the categories they wanted to promote, and a rendering of how the storefront would appear with the decals in place.
At this point the client chose to halt the project on their end. If it had continued, the images were to be replaced with photographs provided by Burritt's.
